“Selling, I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce. It is part of who we are.”
That is a quote by the newly discovered by me Daniel Pink. Good God he makes me dizzy and we’ve barely met. He apparently has a book called To Sell Is Human: The Surprising Truth About Moving Others which I will be leaving to pick up the second I finish this post. I LOVE the idea of selling our ideas with artistry. As an even exchange of what we find most important to ourselves and needed in the world by each other. And through that exchange and understanding we evolve.
(Thanks Bill DeHoff, you were a great teacher and BTW I’m still obsessed w typography.)